Healthcare organizations-and the many health and wellness businesses affiliated with them-will all need professional health communicators who excel at developing effective and responsible communication strategies. Additionally, United States Census Bureau data shows that one in five Americans will be 65 or older by 2034, with aging baby boomers expected to outnumber children for the first time in 2030. Factors affecting the landscape include an increase in chronic lifestyle diseases-diabetes, blood pressure, asthma, arthritis, cancer, dementia, and other stress-related disorders-which is helping drive expansion of the wellness industry, the value of which is poised to grow by $1,299.8 billion through 2024, according to a report by Technavio. Bureau of Labor Statistics, September 2020). Healthcare industries are predicted to be among those growing the fastest through 2029 ( The Economics Daily, U.S. This is particularly vital as healthcare enters a transformative period. Using persuasion and media effects theory, communication planning, and other fundamental behavioral and management concepts, you will learn to design integrated public relations, media, and marketing plans that help achieve the goals of health-related organizations and clients. The online MS in Health Communication (MSHC) concentration in Healthcare Promotion, Media & Marketing at Boston University’s Metropolitan College (MET) will help you develop or refresh skills vital for today’s professional health communicator.
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